Avon Valley Country Park Ltd trading as Avon Valley Adventure and Wildlife Park (referred to as “The company” “Avon Valley” “We” “Us” “Our” through this document) is committed to processing your personal details in ways that comply with our legal obligations. This document has been written to be clear about what we do with your personal information.
For the purposes of GDPR, our ICO registration number is ZA099987 filed under Avon Valley Adventure & Wildlife Park.
How we collect your data
We may collect personal data from you in the following ways:
- You visit our premises, including becoming part of our annual pass scheme.
- You use our services, including all bookings and ticketing services.
- You consent to your child(ren) (or child(ren) in your care) being photographed or videoed.
- You take part in a competition or survey.
- You visit our website avonvalley.co.uk
- You interact with us on social media.
- You contact us.
- You apply to join as a team member.
We collect your personal information in two ways:
Directly e.g. when you apply to use or receive our services, you complete a survey, or submit a job application.
From publicly available sources e.g. social media and internet services.
What we collect as personal data
We may collect the following types of information from you:
- Your name, gender, address, email address(es), telephone number(s), and other contact details that you provide.
- The names and dates of birth of other individuals as required.
- Your school/group’s name, school/group’s address, school/group’s telephone number(s) and contact name(s) as relevant.
- Your payment information.
- Images, photos and videos and the consent given if those persons in these are under the age of 18.
- Your future communication preferences.
- Your IP address.
- Your marketing and cookie preferences.
- Relevant medical details if our first aiders are treating you after an incident.
- Your right to work in the UK and your age.
- Other personal information that you voluntarily provide through your CV.
How we use your personal data
We may collect your personal information so that we can:
- Answer any enquiries that you make with us.
- Provide you with the services that you require from us.
- Create and manage your membership, birthday party booking or group or school booking.
- Process payments and generate invoices for any of our services.
- Verify your identity for security purposes.
- Help make our website(s) as useful to you as possible.
- Allow you to interact with us using social media.
- Deliver advertisements of services, events and promotions that might be of interest you, but only where you have provided express consent.
- Assist you if you have a medical incident.
- Meet our legal obligations.
- Make recruitment decisions.
Information which does not identify any individual may be used in a general way by us or third parties on our behalf, for purposes such as quality control or the improvement of our services and website(s).
How we share your data
Avon Valley shares your personal data with:
- Third party service providers processing personal data on our behalf, for example to process credit cards and payments, host, manage and service our data, distribute emails, research and analysis, manage brand and product promotions as well as administering certain services and features. When using third party service providers we enter into agreements that require them to implement appropriate technical and organizational measures to protect your personal data.
- to any other third party where you have provided your consent.
- We may also transfer personal data we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganization, spin-off, dissolution or liquidation).
The protection and management of your personal data
We use a variety of technical and organizational security measures, including encryption and authentication tools across all aspects of Avon Valley to maintain the safety of your personal data.
Your rights to your personal data
GDPR provides you with additional rights to your right to be informed (which is met by this policy) and your right to direct marketing (as explained above).
You have the right to:
- Request the data we hold about you.
- Have your data corrected if it is inaccurate.
- Request to have your data erased if we are no longer entitled to use it or are keeping it for too long.
- Have your data restricted or blocked from processing.
- Object to processing carried out on the basis of legitimate interest.
- Port your data.
These rights are not absolute. Where we have obtained your consent for the processing of your personal data, you have the right to withdraw your consent at any time.
If you like would to request a copy of your personal data or exercise any of your other rights, please contact us using our contact form via our website or by emailing firstname.lastname@example.org with the title GDPR. To safeguard your information, we may need to verify your identity before granting access, making corrections or deleting your information.
If you receive Avon Valley’s marketing communications you can opt-out at any time by clicking the unsubscribe button at the bottom of the email or by contacting the digital marketing team with a request to be removed from marketing communications.
Please note: if you hold a current annual pass or if you have an event booked with us we will require your data to enable us to fulfil your requirements efficiently and effectively.
Cookies on our Website
When you first visit our website, you are given the option to accept cookies.
Please be aware that we do not have control over cookies used by our external third-party service providers.
Please be aware you can change your cookie preferences in your browser.
Google Analytics and Google Adwords
We use Google Analytics to monitor how you use our website, for example which pages are visited and how long you spend on each page, which documents are downloaded, whether there are problems when completing forms or with links. By doing this, we can develop our website content and functionality in order to provide you with a better user experience. Data may also be collected and put together to make inferences about things such as your age, geographical location and interests, and it may be used by Google Adwords to display our adverts to you.
Data is passed to us in an anonymised form so we are unable to personally identify you. We do not hold any personal data collected by Google Analytics, nor can we access the data. You are therefore subject to Google Analytics’ Date Privacy and Security.
You can opt out of Google Analytics’ tracking at any time by using Google Analytics’ Opt-Out Browser Add-on.
You can opt out of personalised adverts by Google Adwords at any time by using your Ads Settings.
Links to other websites
Our website may contain links to other websites of interest. However, you should note that we do not have any control over these other websites. Once you have used any of these links to leave our site, therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting these sites and such sites are not governed by this privacy statement.
Engaging with Social Media
Social media platforms such as Facebook, Twitter, Instagram and YouTube are a great way for us to engage and communicate with you.
Please be aware that all users of social media platforms are subject to the terms and conditions of the platform provider as well as the privacy policies and use of technology such as cookies. Information that you share with us through these platforms may therefore be used or sold for commercial purposes by the provider or us.
When engaging with us through social media, please exercise caution with regards to your personal details and privacy. Never share personal or sensitive information with us through these platforms, for example names, addresses, emails, date of birth or membership numbers. If your query includes personal information, please feel free to contact us through our website, or you can phone 0117 9864929 during office hours.
How to make a complaint about how we have handled your personal data
If you are unhappy with the way we have handled your personal data, please contact us in the first instance as we would like to resolve the issue immediately. We may have made a genuine error or missed a flaw in one of our processes and there may be a legitimate reason we have handled your data in this way.
If we are unable to resolve the issue to your satisfaction and you believe we have handled your data unlawfully, you are able to report your concerns to the ICO.
You can contact us through postal mail:
Avon Valley Adventure and Wildlife Park
Or by email:
Or via our contact form.
This policy was updated May 2018 in line with the new GDPR regulations.